AI Experience Strategist.
UX & Design Strategy Leader.
Where human research meets AI product strategy.
I’m a design and strategy leader with 20+ years of experience across fintech, enterprise platforms, e-commerce, education, and publishing — working primarily in complex, data-driven environments.
My work has consistently lived at the intersection of human behavior and product decisions. I'm known for turning complex, data-heavy systems into products people understand and rely on — and for ensuring that design plays a decisive role in strategic direction, not just execution.
AI is changing what that means. I didn't step back from that shift — I stepped into it. I completed an intensive UX for AI Professional Certification and built a new methodology for grounding AI behavior in user research and a working AI agentic application to bring it to life. UX research, strategy, design, user needs, business outcomes — that is still my world. AI experience strategy is the ecosystem I am leading into.
Work
Strata Lens: AI Behavioral Persona Tool for UX Practitioners
An AI agentic application and new methodology for grounding AI behavior in UX research. Strata Lens produces two design artifacts — a Behavioral State Map and a Human-AI Handoff Map — that specify when AI should speak, how it should help, and when it should stay silent. Watch the live demo and presentation.
Business Intelligence from Within
Enterprise data is only valuable when people can act on it. This project reimagined a user-frustrated application into a next-generation business intelligence platform designed to compete with best-in-class data visualization tools. Leading the strategic UX vision, I oversaw the UX team and collaborated closely with stakeholders and development to make it possible.
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Centralized Location for Help
As applications evolve through continuous iteration, users need a reliable place to find answers and stay informed. I pitched the concept of a centralized Help Center, defined the strategic direction, and led the UX team in bringing all the pieces together — creating a self-service experience that benefits both users and the organization.
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A frictionless end-to-end experience was the goal — from homepage to landing page to checkout. As UX Manager, I led the simplification of Outback Steakhouse's online ordering responsive website, reducing friction at every step of the customer journey to drive higher completion rates and a better overall experience.
Outback Steakhouse’s Checkout Simplification
Bonefish Grill’s Ecommerce Launch
Fresh seafood, cooked in restaurant, taken home — a concept that needed the right digital experience to land. I led the strategy for introducing Bonefish Grill's ecommerce offering and unified the customer experience from online menu pages through to checkout, making convenience feel as premium as the meal itself.
Fleming’s Private Dining Booking Experience
Booking a private dining event should feel as refined as the experience itself. For Fleming's Prime Steakhouse & Wine Bar, I transformed a lengthy, multi-step form into an optimized, visually driven booking experience — simplifying the process without sacrificing the information customers need to plan their event.
U.S. News University Connection Website
A strong digital presence was essential for U.S. News University Connection to engage potential clients and support their sales team. I led the design of their responsive website — housing all available online advertising opportunities and providing a clear, accessible path for visitors to connect with a sales representative.
Book Cover Designs
Every book begins with an idea. Sometimes the design challenge is conceptual, sometimes it's purely typographical — but always it's about making that idea visible. These covers were designed for the publisher now known as Penguin Random House.
What my coworkers have to say…
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![Bryan Hooper]()
“I had the great privilege to have Liz on my architecture team. She is a great advocate for the user in everything she's involved in. Her great work with our in-store delivery application made it incredibly easy to train and roll out as part of our big investment in delivery at Bloomin' Brands. She also partnered with both internal and third party partners in evolving our public facing digital properties. In addition to being a UX and design ace, she is a pleasure to work with and is always willing to do whatever is necessary to help the team even if its not directly related to her responsibilities. She is a great asset to any organization that cares about building great experiences for their end users be it employees or customers.”
Bryan Hooper
VP, Digital and Consumer Technology @ Subway -
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"I am very grateful to be a part of Liz's UX team. She is an awesome manager who helps us to improve our work and grow as UX professionals. She provides critical and valuable feedback on our work and has built a great team that is a pleasure to work with. She is a strong pillar who supports her team and simultaneously provides great UX solutions to the users. We really appreciate her hard work and mentorship! :)"
Kranti Patil
UX Senior Analyst @ Citi -
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"It is an incredible work experience to work under a phenomenal leader like Liz. I get to learn something new everyday. To work under a manager like her has been the greatest honour."
Pratheek Unnikrishnan
UX Senior Analyst @ Citi -
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“Liz was always a pleasure to work with both personally and professionally. We worked on many projects that required us to connect and communicate between the user research conducted and the best means to bring the user research findings into design. I would recommend Liz for user experience consulting and design.”
Melissa Lampugnano
Marketng & Event Director, Real Estate Agent
Former UX Researcher @ Citi -
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"Liz brings a thoughtful and innovative approach to all of her work. She is a good listener who consistently keeps consideration of the end user experience and project objectives at the forefront of any thought process. Her attention to detail, organization skills and expertise make her a true collaborator and an asset to any creative organization."
Jessamine Bidot Moffis
Design Manager @ Marketing Direction -
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"Words fall short when it comes to thanking you for all the support extended through the year. You make the time at work absolutely fun, lively and a pleasure. With your support, I have completed the most critical tasks with ease and feel privileged being part of a team that has teammates like you. You are awesome and #FunToWorkWith"
Vidhi Sharma
Apps Development Senior Manager @ Citi -
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“Liz is a disciplined and talented UI Designer with great presentation skills and a perfect personality and attitude to successfully handle a global, difficult, political environment - such as the highly visible $20 million AML IT Development project she is working for us at Citi. Liz took it upon herself to meet with Operations from each region to understand their day-to-day activities and then incorporated what she learned into her designs resulting in smoother than normal approval processes. That is only one example of the type of initiative Liz takes in her work. I highly recommend Liz and would gladly answer and questions or concerns anyone has.”
Bill Turner
VP of IT Governance @ Bank of the West -
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"Liz is terrific at design. She grasps the client's and the brand's needs and comes back with designs that work. I know that when we set a schedule or a budget, she will deliver a solid product that performs as planned -- and then some!"
Natalie Mitchell
VP of Marketing @ Sextant Marketing
