AI Experience Strategist.
UX & Design Strategy Leader.
Where human research meets AI product strategy.
I’m a design and strategy leader with 20+ years of experience across fintech, enterprise platforms, e-commerce, education, and publishing — working primarily in complex, data-driven environments.
My work has consistently lived at the intersection of human behavior and product decisions. I'm known for turning complex, data-heavy systems into products people understand and rely on — and for ensuring that design plays a decisive role in strategic direction, not just execution.
AI is changing what that means. I didn't step back from that shift — I stepped into it. I completed an intensive UX for AI Professional Certification and built a new methodology for grounding AI behavior in user research and a working AI agentic application to bring it to life. UX research, strategy, design, user needs, business outcomes — that is still my world. AI experience strategy is the ecosystem I am leading into.
Work
Strata Lens: AI Behavioral Persona Tool for UX Practitioners
An AI agentic application and new methodology for grounding AI behavior in UX research. Strata Lens produces two design artifacts — a Behavioral State Map and a Human-AI Handoff Map — that specify when AI should speak, how it should help, and when it should stay silent. Watch the live demo and presentation.
Business Intelligence from Within
Transforming user-frustrated applications into the next-generation business intelligence application took quite some effort to accomplish. It is anticipated to compete on a similar level with other best-in-class data visualization applications. As the Global Senior UX Manager, I lead the strategic UX vision for this project, overseeing the UX team, as well as collaborating with stakeholders and development in making it all possible.
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Centralized Location for Help
With continuous iterations and improvements of our applications through user feedback and feature requests, it became apparent that it would benefit our users and ourselves to create an area where users can find answers themselves and be informed of features being added. I was accountable for pitching the idea of Help Center and responsible for the strategic direction of the project. I led and oversaw a UX team in putting all the various pieces in place.
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From the homepage to the landing page to checkout… creating a frictionless end-to-end customer experience was the ultimate goal behind this project. As a UX Manager, I was responsible for overseeing the entire process of simplifying the user flow of Outback Steakhouse’s online ordering responsive website.
Outback Steakhouse’s Checkout Simplification
Bonefish Grill’s Ecommerce Launch
Leveraging the consumer trend of providing various dining options and convenience to its customers was something that was necessary for Bonefish Grill to incorporate. Strategizing how to introduce the concept that fresh seafood meals can be cooked in restaurant and taken home to eat was my main responsibility for this project as well as unifying the customer experience from its online menu pages to checkout.
Fleming’s Private Dining Booking Experience
Simplifying the way customers book their business event or private dining experience was top of mind for Fleming’s Prime Steakhouse & Wine Bar. Transforming their lengthy, multi-step form into an optimized, informative but visual design was my main responsibility for this project.
U.S. News University Connection Website
Providing an online presence and media kit for U.S. News University Connection was a crucial business need so that sales representatives could engage interest from potential clients and increase overall sales numbers. As the Senior UX Designer, I was responsible for the design effort in creating their responsive website which not only housed all the available online advertising opportunities but also provided an easily accessible way to connect with a sales rep.
Book Cover Designs
It all begins with an idea or concept, and sometimes it just about a typographical solution. I designed these book covers for the publisher now known as Penguin Random House.
What my coworkers have to say…
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![Bryan Hooper]()
“I had the great privilege to have Liz on my architecture team. She is a great advocate for the user in everything she's involved in. Her great work with our in-store delivery application made it incredibly easy to train and roll out as part of our big investment in delivery at Bloomin' Brands. She also partnered with both internal and third party partners in evolving our public facing digital properties. In addition to being a UX and design ace, she is a pleasure to work with and is always willing to do whatever is necessary to help the team even if its not directly related to her responsibilities. She is a great asset to any organization that cares about building great experiences for their end users be it employees or customers.”
Bryan Hooper
VP, Digital and Consumer Technology @ Subway -
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"I am very grateful to be a part of Liz's UX team. She is an awesome manager who helps us to improve our work and grow as UX professionals. She provides critical and valuable feedback on our work and has built a great team that is a pleasure to work with. She is a strong pillar who supports her team and simultaneously provides great UX solutions to the users. We really appreciate her hard work and mentorship! :)"
Kranti Patil
UX Senior Analyst @ Citi -
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"It is an incredible work experience to work under a phenomenal leader like Liz. I get to learn something new everyday. To work under a manager like her has been the greatest honour."
Pratheek Unnikrishnan
UX Senior Analyst @ Citi -
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“Liz was always a pleasure to work with both personally and professionally. We worked on many projects that required us to connect and communicate between the user research conducted and the best means to bring the user research findings into design. I would recommend Liz for user experience consulting and design.”
Melissa Lampugnano
Marketng & Event Director, Real Estate Agent
Former UX Researcher @ Citi -
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"Liz brings a thoughtful and innovative approach to all of her work. She is a good listener who consistently keeps consideration of the end user experience and project objectives at the forefront of any thought process. Her attention to detail, organization skills and expertise make her a true collaborator and an asset to any creative organization."
Jessamine Bidot Moffis
Design Manager @ Marketing Direction -
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"Words fall short when it comes to thanking you for all the support extended through the year. You make the time at work absolutely fun, lively and a pleasure. With your support, I have completed the most critical tasks with ease and feel privileged being part of a team that has teammates like you. You are awesome and #FunToWorkWith"
Vidhi Sharma
Apps Development Senior Manager @ Citi -
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“Liz is a disciplined and talented UI Designer with great presentation skills and a perfect personality and attitude to successfully handle a global, difficult, political environment - such as the highly visible $20 million AML IT Development project she is working for us at Citi. Liz took it upon herself to meet with Operations from each region to understand their day-to-day activities and then incorporated what she learned into her designs resulting in smoother than normal approval processes. That is only one example of the type of initiative Liz takes in her work. I highly recommend Liz and would gladly answer and questions or concerns anyone has.”
Bill Turner
VP of IT Governance @ Bank of the West -
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"Liz is terrific at design. She grasps the client's and the brand's needs and comes back with designs that work. I know that when we set a schedule or a budget, she will deliver a solid product that performs as planned -- and then some!"
Natalie Mitchell
VP of Marketing @ Sextant Marketing
